Its Saul Good

Welcome to Social Marketing Initiatives!

We are a group of experts and consultants in social science research and social marketing. We work to promote high-quality research and practical application of social marketing in Asia.

SMI offers a wide range of consultancy and research services to Governmental agencies, international organisations, and private companies, that provide critical evidences for decision-making related to developing and improving their programs, making investments, and expanding their business. We could customise our services to requirements from clients while maintaining international quality.

Our studies on rhino horn trade and consumption have been incorporated into "Rhino Dollars" (ARTE France), an Award-Winning Documentary at Deauville Film Festival 2019:

BBC podcast


Our selected publications

Dang, V. H. N., Nielsen, M. R. (2018). Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam. Human Dimensions of Wildlife, 23(5), 417-432. DOI: 10.1080/10871209.2018.1449038.

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2019). Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam (submitted). People and Nature.

Truong, V. D., & Dang, V. H. N. (2017). Reviewing research evidence for social marketing: Systematic literature reviews. In book: Formative research in social marketing, Edition: 1, Chapter: 3, Publisher: Springer, Editors: Kubacki Krzysztof & Sharon Rundle-Thiele. DOI: 10.1007/978-981-19-1829-9_11

Truong, V. D., Dang, V. H. N., & Hall, C. M. (2016). The marketplace management of illegal elixirs: Illicit consumption of rhino horn. Consumption Markets & Culture, 19(4): 353-369. DOI:10.1080/10253866.2015.1108915.

Truong, V. D., Dang, V. H. N., Hall, C. M., & Dong, X. D. (2015). The internationalisation of social marketing research. Journal of Social Marketing, 5(4), 357-376. DOI: 10.1108/jsocm-04-2014-0025











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